Inside the emerging market for STEM toys in India
- Indian firms are building products beyond run-of-the-mill board games, dolls and remote-controlled cars
- Parents who can afford the toys like it. They keep children away from the screen while improving their motor and cognitive skills. Some do-it-yourself kits claim to enhance problem-solving skills
The design, research and development (R&D) lab of Smartivity, a startup manufacturing toys for children, is located in a congested bylane of south Delhi. The space on the first floor, about 900 sq feet in size, has none of the dazzle India’s new-age startups are associated with.