Electric price war erupts as Tata, M&M fight for SUV edge3 min read . Updated: 19 Jan 2023, 11:07 AM IST
Mahindra’s recent launch of the electric XUV400 has put pressure on Tata, prompting it to cut prices across the Nexon EV range.
Tata Motors Ltd and Mahindra and Mahindra Ltd are locked in a price war as they battle for dominance in India’s electric sport utility vehicle (e-SUV) market, in which Tata currently holds nearly 80% share with its Nexon EV range.
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