The growing lure of upcycled products9 min read . Updated: 15 Apr 2022, 01:35 AM IST
- Entrepreneurs are converting scrap material into usable, fashionable and even desirable products
- The question: does upcycling have enough demand to make it worthwhile for brands that work for profit? Some founders admit people are unwilling to pay more for upcycled stuff
KUALA LUMPUR : At the 2018 World Economic Forum in Davos, Lego Foundation’s chief executive officer John Goodwin said play is now an “endangered species." He was trying to convince heads of state and corporate honchos about the importance of play in life. Of course, he was talking about critical thinking and problem-solving skills. But before that, there is the joy of play itself.
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