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Business News/ Industry / Media/  'Angrezi Medium’ feels the heat of coronavirus over opening weekend
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'Angrezi Medium’ feels the heat of coronavirus over opening weekend

Trade website Box Office India said the film should have ideally been postponed but the decision to shut cinemas in Delhi came on Thursday
  • Tiger Shroff-starrer Baaghi 3 is a hit in the small towns of Gujarat and Saurashtra as well as Uttar Pradesh
  • Angrezi Medium directed by Homi Adajania starring Irrfan.Premium
    Angrezi Medium directed by Homi Adajania starring Irrfan.

    NEW DELHI : The shutdown of film theaters across the country has hugely impacted the business of comedy drama Angrezi Medium that is looking to earn around 9.50 crore over the weekend, even though it managed to make it to theaters last Friday. States like Delhi, Kerala, Karnataka, Rajasthan, Bihar, Punjab, Maharashtra and the union territory of Jammu & Kashmir had shut down all operations, including cinema halls thanks to the corona scare by the end of last week.

    “Business (of Angrezi Medium) has been severely affected due to closure of cinema halls in several states," trade analyst Taran Adarsh had tweeted about its Rs. 3.85 crore first day earnings.

    Trade website Box Office India said the film should have ideally been postponed like offerings such as Sooryavanshi and Sandeep Aur Pinky Faraar but the decision to shut cinemas in Delhi came on Thursday and by that time the film had already released in the Gulf region which left the makers with no choice but to come to India. By Saturday, the states of Punjab and Rajasthan too had shut which meant the loss of another 50 lakh in business. The only two centers bringing in some good news for the film over the weekend were Noida and Gurugram, but with only around 24 cinemas. To be sure, the makers have announced a re-release when times are better.

    Putting up a pretty brave fight, however, is last week’s release, Tiger Shroff-starrer Baaghi 3 that had made around 93 crore at last count. The action thriller is a hit especially in the small towns of Gujarat and Saurashtra as well as Uttar Pradesh where it recorded good collections both over the first week as well as the second weekend. Box Office India said the second weekend of the film wrapped up around 5.75- 6 crore though under ordinary circumstances, it would have made around 12-13 crore.

    Adarsh, however, had some good news to share about the performance of Punjabi comedy drama Chal Mera Putt 2 in overseas markets.

    “Despite corona virus scare, Punjabi film Chal Mera Putt 2 takes a flying start in key international markets. Debuts at number six position in Australia (Friday A$ 99,964/ 45.72 lakhs) and number four position in New Zealand (Friday NZ$ 36,932/ 16.55 lakhs)," he had tweeted.

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    ABOUT THE AUTHOR
    Lata Jha
    Lata writes about the media and entertainment industry for Mint, focusing on everything from traditional film and TV to newer areas like video and audio streaming, including the business and regulatory aspects of both. She loves movies and spends a lot of her free time in theatres, which makes her job both fun and a bit of a challenge given that entertainment news often just talks about the glamorous side of things. Lata, on the other hand, tries to find and report on themes and trends in the entertainment world that most people don't notice, even though a lot of people in her country are really into movies. She’s a graduate of the Columbia School of Journalism.
    Catch all the Industry News, Banking News and Updates on Live Mint. Download The Mint News App to get Daily Market Updates.
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    Published: 16 Mar 2020, 01:28 PM IST
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