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A poster from Avengers: Endgame. The limited screen count for Endgame has to do with the fact that Hollywood films are not released in non-DCI compliant theatres in India.
A poster from Avengers: Endgame. The limited screen count for Endgame has to do with the fact that Hollywood films are not released in non-DCI compliant theatres in India.

‘Avengers: Endgame’ now highest grossing movie in the world

  • In India, Endgame stands as the highest grossing Hollywood film ever
  • About 30.6% of Endgame’s box office comes from the domestic market in the US

New Delhi: Marvel’s superhero flick Avengers: Endgame is officially the highest grossing film in the world, with its $2.79 billion having topped the $2.78 billion earned by James Cameron’s Avatar in 2009. About 30.6% of Endgame’s box office comes from the domestic market in the US while 69.4% comes from overseas territories including China where it has earned 70% more than its first installment Infinity War.

Forbes reported that the Anthony and Joe Russo directed film is still behind Star Wars: The Force Awakens ($937 million) in North America, Wolf Warrior 2 ($854 million) and The Wandering Earth ($699 million) in China and Avatar in overall overseas grosses ($2.03 billion). But, with its new worldwide collections, the movie has created a new record.

In India, Endgame stands as the highest grossing Hollywood film ever with lifetime box office collections of 373.22 crore. It had taken the Indian box office by storm, minting Rs. 157 crore within three days of release, easily raking in the highest opening weekend for a Hollywood film in the country ever. The record for the highest opening weekend for a Hollywood film in India was previously held by Avengers: Infinity War ( 94.30 crore), the previous instalment to Endgame. The new film had earlier clocked in 52 crore on Friday, the highest opening day of all time for a Hollywood film in the country.

Interestingly, in India, Endgame was released in just 1,700 theatres, which is negligible compared to the 4,500-5,000 screens notched up by big Bollywood films. However, the opening day collections of Avengers were the third highest ever in India after Baahubali 2: The Conclusion and Rajinikanth’s science fiction flick 2.0, beating big-ticket Bollywood offerings like Thugs of Hindostan, Prem Ratan Dhan Payo and Sultan. The limited screen count for Endgame has to do with the fact that Hollywood films are not released in non-DCI compliant theatres in India. DCI is a joint venture of several film studios, including Metro-Goldwyn-Mayer, Paramount Pictures, Sony Pictures Entertainment, 20th Century Fox, Universal Studios, The Walt Disney Company and Warner Bros, to set up a common set of requirements that ensure a high and uniform standard of digital cinema viewing.

While the rest of the world sticks to DCI because of its dependence on Hollywood, India remains a mix of DCI and non-DCI screens mainly because of its home-grown content that surpasses everything else in popularity.

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