Karan Johar’s period drama Kalank has not managed to build on its impressive opening day numbers despite the festive weekend. The film has managed only Rs. 44.645 crore at the Indian box office at last count, of which Rs. 21 crore came on the first day itself.
“Kalank sees minimal growth on day three (Good Friday holiday). The big jump is clearly missing, multiplexes are better but mass circuits range from ordinary to weak," tweeted trade analyst Taran Adarsh.
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Trade website Box Office India agreed the business of the film is mainly restricted to metros like Mumbai, Delhi and Bengaluru with tier-two and tier-three towns just not taking to the film. Bigger areas throwing up impressive numbers could also be attributed to the fact that Good Friday is more of a metro holiday rather than a mass one like Holi. The business in Mumbai stands at Rs. 12 crore while Delhi and Uttar Pradesh have brought in Rs. 8.75 crore. Meanwhile the best circuit for the film in the country is probably Mysore with Rs. 2.5 crore. East Punjab is poor with business of Rs. 3 crore when it should be nearly double that of an area like Mysore given the north Indian setting of the film.
Made at a budget of Rs. 150 crore, Kalank has been directed by Abhishek Varman of 2 States fame and stars Madhuri Dixit, Sonakshi Sinha, Alia Bhatt, Varun Dhawan, Aditya Roy Kapur and Sanjay Dutt in pivotal roles. It has been co-produced by Johar, Sajid Nadiadwala and Fox Star Studios.