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Business News/ Industry / Media/  12th Fail: Within 3 days of OTT release, Manoj Kumar Sharma's biopic becomes Disney+ Hotstar’s most-watched film of 2023
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12th Fail: Within 3 days of OTT release, Manoj Kumar Sharma's biopic becomes Disney+ Hotstar’s most-watched film of 2023

Disney+ Hotstar's Gaurav Banerjee says 12th Fail has been doing ‘phenomenally well’ on the platform, connecting powerfully with viewers.

12th Fail: Vikrant Massey’s movie becomes Disney+ Hotstar’s most-watched film of 2023 within 3 days of OTT release (Screengrab from YouTube/Zee TV)Premium
12th Fail: Vikrant Massey’s movie becomes Disney+ Hotstar’s most-watched film of 2023 within 3 days of OTT release (Screengrab from YouTube/Zee TV)

12th Fail, directed by legendary Bollywood filmmaker Vidhu Vinod Chopra, has become a rage since its OTT release on Disney+ Hotstar on December 29. The movie, made with around 20 crore, minted 66.5 crore worldwide in its 52 days of theatrical run, as per Sacnilk. Actor Vikrant Massey plays the protagonist Manoj Kumar Sharma. The story deals with Sharma’s rise to becoming an IPS officer from being a “12th fail".

The movie, despite having restricted promotion during its theatrical release, became massively successful at the Box Office, thanks to highly-positive word-of-mouth. However, not many people could watch the movie as it was released in a limited number of theatres, around 600 screens. The movie’s OTT release on Disney+ Hotstar made it accessible to millions of viewers who had been eager to watch it.

Also Read: OTT releases this week: Movies, web series to watch over the weekend

The numbers say it all! The movie became the most-watched film of 2023 on Disney+ Hotstar within just three days of its release on the platform.

12th Fail doing ‘phenomenally well’

Gaurav Banerjee, Head – Content, Disney+ Hotstar & HSM Entertainment Network, Disney Star, has told LiveMint that the movie has been doing “phenomenally well" on the OTT platform.

“within three days of its launch on the platform, it has emerged as the most-watched film of 2023. Our viewers have connected unbelievably powerfully with the vision of an iconic Indian storytelling legend, Vidhu Vinod Chopra. His sincerity and boldness are shining through, and we are thrilled with how much our fans are excited about this tale from the heartland, which has been told with so much heart!" Banerjee said during an exclusive interaction.

Also Read: Vikrant Massey reveals '12th Fail' submitted for Oscars 2024 as independent entry

12th Fail brings to light a powerful tale of the struggles and triumphs of an individual while unveiling an inspiring true story," he added.

Other popular Hindi movies on Disney+ Hotstar of the year included Gaslight, Gulmohar, Apurva, IB71 and The Vaccine War.

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ABOUT THE AUTHOR
Sounak Mukhopadhyay
Sounak Mukhopadhyay, who also goes by the name Sounak Mukherjee, has been producing digital news since 2012. He's worked for the International Business Times, The Inquisitr, and Moneycontrol in the past. He's also contributed to Free Press Journal and TheRichest with feature articles. He covers news for a wide range of subjects including business, finance, economy, politics and sports. Before working with digital news publications, he worked as a freelance content writer.
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Published: 03 Jan 2024, 12:09 PM IST
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