Active Stocks
Thu Mar 28 2024 15:59:33
  1. Tata Steel share price
  2. 155.90 2.00%
  1. ICICI Bank share price
  2. 1,095.75 1.08%
  1. HDFC Bank share price
  2. 1,448.20 0.52%
  1. ITC share price
  2. 428.55 0.13%
  1. Power Grid Corporation Of India share price
  2. 277.05 2.21%
Business News/ Industry / Media/  269 million viewers watched ICC World Cup matches in opening week: Star India
BackBack

269 million viewers watched ICC World Cup matches in opening week: Star India

Broadcaster says a number of factors are contributing to such huge viewership
  • For all the India games, Star Sports network has launched special programming initiatives to lure in the viewers for longer time
  • A total of 180 million viewers tuned in to watch India’s opening game against South Africa, which was held on 5 June, says BARC data (Photo: AP)Premium
    A total of 180 million viewers tuned in to watch India’s opening game against South Africa, which was held on 5 June, says BARC data (Photo: AP)

    New Delhi: A total of 269 million viewers across the country (urban and rural, television and out of home) watched matches during the opening week of 2019 ICC World Cup, said the tournament’s official broadcast partner Star India citing BARC data.

    The inaugural week recorded 107.2 million average impressions. Impressions refer to the number of individuals in thousands of a target audience who viewed an event, averaged across minutes.

    A total of 180 million viewers tuned in to watch India’s opening game against South Africa, which was held on 5 June.

    Star said that regionalization, high decibel marketing campaign and special programming has helped them achieve such viewership.

    The broadcaster has been telecasting all matches in seven languages — English, Hindi, Tamil, Telugu, Kannada, Bengali and Malayalam. Apart from the opening match between England and South Africa, all the matches involving India are being shown in all these languages.

    The opening week of the ICC World Cup saw performances from players like Jofra Archer who displayed a fiery bowling spell against South Africa; Rohit Sharma who crafted an immaculate century against South Africa; Shakib Al Hasan who has been more than adept at both batting and bowling.

    For all the India games, Star Sports network has launched special programming initiatives like ‘Dil Se India’ to capture wishes and sentiments of fans and celebrities from across the globe. Another initiative, Women In Front, is being presented by women experts and anchors such as Mayanti Langer, Isa Guha, Seema Jaswal and Sanjana Ganesan, to name a few.

    Unlock a world of Benefits! From insightful newsletters to real-time stock tracking, breaking news and a personalized newsfeed – it's all here, just a click away! Login Now!

    Catch all the Industry News, Banking News and Updates on Live Mint. Download The Mint News App to get Daily Market Updates.
    More Less
    Published: 13 Jun 2019, 08:18 PM IST
    Next Story footLogo
    Recommended For You
    Switch to the Mint app for fast and personalized news - Get App