79% smartphone users hooked to OTT apps like Hotstar, Netflix, Amazon Prime
- Hotstar is the most-penetrated OTT entertainment app
- Amazon Prime Video has slightly better penetration than Netflix in India
Gurugram: Seventy-nine per cent smartphone users in India are using over-the-top (OTT) apps for entertainment and as many as four out of five users have at least one OTT entertainment platform on their device, a new report said on Thursday.
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