Active Stocks
Thu Mar 28 2024 15:59:33
  1. Tata Steel share price
  2. 155.90 2.00%
  1. ICICI Bank share price
  2. 1,095.75 1.08%
  1. HDFC Bank share price
  2. 1,448.20 0.52%
  1. ITC share price
  2. 428.55 0.13%
  1. Power Grid Corporation Of India share price
  2. 277.05 2.21%
Business News/ Industry / Media/  Action film ‘Sanak’ to premiere directly on Disney+ Hotstar
BackBack

Action film ‘Sanak’ to premiere directly on Disney+ Hotstar

Disney had recently announced the direct-to-digital release of romantic film ‘Shiddat’ on 1 October

Directed by Kanishk Varma and co-produced by Zee Studios and Sunshine Pictures, the film features Vidyut Jammwal, Rukmini Maitra, Neha Dhupia and Chandan Roy Sanyal.Premium
Directed by Kanishk Varma and co-produced by Zee Studios and Sunshine Pictures, the film features Vidyut Jammwal, Rukmini Maitra, Neha Dhupia and Chandan Roy Sanyal.

NEW DELHI : Action thriller Sanak will skip the wait to make it to theatres as they reopen and premiere directly on Disney+ Hotstar. Directed by Kanishk Varma and co-produced by Zee Studios and Sunshine Pictures, the film features Vidyut Jammwal, Rukmini Maitra, Neha Dhupia and Chandan Roy Sanyal in lead roles.

Disney had recently announced the direct-to-digital release of romantic film Shiddat on 1 October.

As theatres reopen in Maharashtra next month, a number of filmmakers are looking at locking dates for theatrical releases. However, the backlog over the past year-and-a-half may result in inadequate showcasing for several ready projects. 

Trade experts say the resumption of big-screen releases will gradually mean an end to the aggressive turn video streaming platforms had taken to acquire films for direct digital premieres. However, some producers are likely to take the OTT route for projects that may not find viable showcasing in cinemas.

Netflix which will soon stream Kartik Aaryan’s Dhamaka, has already premiered titles such as Taapsee Pannu’s Haseen Dilruba and Parineeti Chopra-starrer The Girl On The Train earlier this year. Amazon Prime Video had Farhan Akhtar’s Toofan and Dharma Productions’ Shershaah streaming recently.

Trade analysts and entertainment industry experts said digital has emerged stronger than ever before during the pandemic and is unlikely to go away any time soon, despite theatre owners urging filmmakers to release films for big screens to help in the recovery of the industry.

The economics also make sense. For second-rung stars, producers may not see sense in spending an additional 8-10 crore for publicity and advertising on a film made on a budget of 15 crore when a streaming platform is ready to cough up around 20 crore with no distribution or marketing costs. It helps to keep the business cycle going when a production house has bigger films in the pipeline that it has to fund, trade experts say.

Unlock a world of Benefits! From insightful newsletters to real-time stock tracking, breaking news and a personalized newsfeed – it's all here, just a click away! Login Now!

ABOUT THE AUTHOR
Lata Jha
"Lata writes about the media and entertainment industry for Mint, focusing on everything from traditional film and TV to newer areas like video and audio streaming services. She loves movies and spends a lot of her free time watching them, which makes her job both fun and a bit of a challenge. Lata tries to find and write about things in the entertainment world that most people don't notice, even though a lot of people in her country are really into movies and entertainment news often just talks about the glamorous side of things. "
Catch all the Industry News, Banking News and Updates on Live Mint. Download The Mint News App to get Daily Market Updates.
More Less
Published: 28 Sep 2021, 10:27 AM IST
Next Story footLogo
Recommended For You
Switch to the Mint app for fast and personalized news - Get App