BackAmazon miniTV to premiere new short film ‘Clean’
In India, Amazon is known for shows such as The Family Man, Mirzapur, Four More Shots Please and Made In Heaven besides direct-to-digital films like Shershaah, Coolie No.1 and Gulabo Sitabo. Earlier this year, it had announced its first mobile-only plan in the world, starting with India
PremiumNEW DELHI: Amazon’s ad-supported service miniTV has started streaming a new short film Clean, in collaboration with Guneet Monga’s Sikhya Entertainment. Written and directed by Zoya Parvin, Clean stars Amrita Puri and Aisha Ahmed.
“We are proud of our association with Sikhya Entertainment, who has always been able to bring fresh, relatable and entertaining stories to audiences. Amazon miniTV offers a large collection of award-winning short films and we are thrilled to bring Clean to our viewers across India for free," Harsh Goyal, head of Amazon advertising said in a statement.
Launched this May, miniTV is a free, ad-supported video service, available within the Amazon Android app that features a library of web-series, comedy sketches, tech, lifestyle and food videos to begin with. This July, it announced its line-up for comic content on the service that includes sketches curated by creators such as Ashish Chanchlani, Prajakta Koli, Amit Bhadana, Dolly Singh, Saloni Gaur and Be YouNick.
With this launch, Amazon has two video entertainment offerings – miniTV and Prime Video. The latter requires a Prime subscription and offers a collection of Amazon Originals, movies and TV shows, in English and nine Indian languages. Viewers can access Prime Video on the app or stream it on their smart TVs. miniTV, available on Amazon’s shopping app for Android phones, will be extended to iOS app and mobile web over the coming months.
In India, Amazon is known for shows such as The Family Man, Mirzapur, Four More Shots Please and Made In Heaven besides direct-to-digital films like Shershaah, Coolie No.1 and Gulabo Sitabo. Earlier this year, it had announced its first mobile-only plan in the world, starting with India.
Launched in collaboration with telecom company Bharti Airtel, the Amazon plan is only available to pre-paid Airtel users in multiple forms – a 30-day free trial, which may be followed by a 28-day plan priced at ₹89 for Prime Video content along with 6GB data.
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