Hello User
Sign in
Hello
Sign Out
Subscribe
Save BIG. Mint+The Economist at ₹3999Claim Now!
Next Story
Business News/ Industry / Media/  Prime Video adds new ‘Spider-Man’ film to rental service

Prime Video adds new ‘Spider-Man’ film to rental service

The pay-per-view service allows Prime subscribers as well as non-subscribers to access movies on rent. Users have to click on a separate tab on the app and website to access the pay-per-view service, with prices ranging from 69 to 499 for one-time access.

Spider-Man is available in Hindi, Tamil and Telugu, other than English. (Photo: Twitter)

On-demand streaming service Amazon Prime Video that launched Prime Video Store, a transaction-video-on-demand (TVoD) offering last year, has added Hollywood animation film Spider-Man: Across the Spiderverse to its library. The film is available in Hindi, Tamil and Telugu, other than English.

The pay-per-view service allows Prime subscribers as well as non-subscribers to access movies on rent. Users have to click on a separate tab on the app and website to access the pay-per-view service, with prices ranging from 69 to 499 for one-time access. The film will be available for 30 days but must be viewed within a 48-hour window.

Get Quick Cash in Minutes!

Best Personal Loan at Lowest Interest Rates
Instant Apply

The pay-per-view model continues to remain niche in India. Media industry experts point out that these services offer limited choice of content, making it less appealing. Further, as most consumers have resumed outdoor entertainment activities and many have ongoing annual OTT subscriptions, pay-per-view, also called transaction video-on-demand (TVoD) has not emerged as a preferred mode to watch content. It is also unlikely to challenge the subscription or free model in terms of reach.

As concerns about the pandemic have lessened, consumers have largely returned to old habits. Today, Indian audiences are visiting theatres for the experience of watching a film, and most consumers already have ongoing subscriptions to all the major OTT platforms. TVoD is more premium and thus, by definition, not mass market and unlikely to challenge subscription or free distribution models in terms of reach. It is, however, an important tool for the content rights owner to maximize the lifetime value of the content.

TVoD continues to have niche traction in India due to the cost barrier. In 2021, only 11.5% of the OTT universe were paying for at least one SVoD app.

ABOUT THE AUTHOR

Lata Jha

Lata writes about the media and entertainment industry for Mint, focusing on everything from traditional film and TV to newer areas like video and audio streaming, including the business and regulatory aspects of both. She loves movies and spends a lot of her free time in theatres, which makes her job both fun and a bit of a challenge given that entertainment news often just talks about the glamorous side of things. Lata, on the other hand, tries to find and report on themes and trends in the entertainment world that most people don't notice, even though a lot of people in her country are really into movies. She’s a graduate of the Columbia School of Journalism.
Catch all the Budget News , Business News , Industry news, Breaking NewsEvents and Latest News Updates on Live Mint. Download The Mint News App to get Daily Market Updates.
Get the latest financial, economic and market news, instantly.