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New Delhi: Audible, the online audiobook service owned by Amazon, has strengthened its content pipeline for India, making a new catalogue of over 15,000 titles accessible as part of its 199 monthly subscription.

Free and paid podcasts and Audible originals include those narrated by actors such as Sanya Malhotra, Kubbra Sait, Sayani Gupta and others.

India is one of the fastest-growing markets globally, with an average engagement of two-and-a-half hours per day, the company said.

“The pandemic has seen exploration grow for both free and paid titles, and we are doubling down our offerings on the two fronts," said Shailesh Sawlani, vice-president and country general manager, Audible India. While declining to comment on investment figures for India or a targeted number of titles for the next year, he said the platform had a slate ready for the next 12-18 months, including originals and adaptations of international titles in local languages.

The current slate includes Indian audiobooks like Dharmayoddha Kalki by Kevin Missal, The Karadi Tales, The Panchatantra and Autobiography of a Yogi (Hindi edition) by Paramahansa Yogananda. Audible Originals including Zen: A Way of Living written and voiced by Om Swami, The Last Girl to Fall in Love (English) written by Durjoy Datta; voiced by Prateik Babbar and Rasika Dugal and the second season of TVF’s (The Viral Fever) YouTube original Permanent Roommates: He Said She Said, voiced by actors Sumeet Vyas and Nidhi Singh.

Global audiobooks such as The Prophet by Khalil Gibran (voiced by Riz Ahmed) and My Man Jeeves by P.G. Wodehouse are also available.

Meanwhile, the platform has also announced a slate of free shows including Sasural Wonder Phool, a romantic comedy featuring Bollywood actors Sanya Malhotra and Varun Sharma; Darmiyaan produced by Ekta Kapoor; the second season of Mine and Yours, a love triangle featuring Sayani Gupta, Kubbra Sait and Nakuul Mehta, among others.

Sawlani said the platform has seen spiritual, mythology and fiction content do well in addition to sleep-related podcasts. During the pandemic last year, the company had introduced the Audible Sleep Collection, which offers access to bedtime stories, ASMRs (autonomous sensory meridian response) and Sound Baths to help people stay calm.

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