3 min read.Updated: 17 Aug 2022, 06:25 PM ISTJOE FLINT, The Wall Street Journal
Three-year deal marks first time ratings firm will include viewership of a streaming service’s programming in traditional TV report
Amazon.com Inc. has struck a deal with Nielsen Holdings PLC to have the ratings firm measure its coverage of “Thursday Night Football" games on its Prime Video streaming platform, the two companies said.
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