ASCI releases draft rules for influencers1 min read . Updated: 22 Feb 2021, 05:21 AM IST
The mainstay of the draft code is to clearly identify and label upfront that a certain communication is an advertisement
NEW DELHI : The Advertising Standards Council of India (ASCI) has issued draft rules for advertising and promotions by influencers on digital media platforms to protect consumer interest as the watchdog seeks to oversee the burgeoning digital influencer market.
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