BARC to halt ratings for news channels1 min read . Updated: 16 Oct 2020, 07:55 AM IST
- The exercise will be carried out for all niche genres to improve statistical robustness and impede any attempt to infiltrate the panel homes
Television viewership monitoring agency Broadcast Audience Research Council (BARC) on Thursday said it will not publish weekly data for news channels for 8-12 weeks as it seeks to review and improve the current standards of measuring and reporting data.
The exercise will be carried out for all niche genres to improve statistical robustness and impede any attempt to infiltrate the panel homes.
Ratings for Hindi, regional and English news, and business news channels will be stopped, with immediate effect.
The move comes after Mumbai Police unearthed a television rating points (TRP) scam, in which Republic TV, Fakt Marathi, and Box Cinema were accused of manipulating viewership data by bribing homes where measurement metres were installed. The scandal may hit the business of news channels, which are under the scanner for rumour mongering and spewing hate, specifically in the coverage of actor Sushant Singh Rajput’s death.
A parliamentary standing committee on information technology headed by Congress leader Shashi Tharoor may take up the matter soon.