2 min read.Updated: 19 Jun 2022, 11:13 PM ISTLata Jha
Diasporic audiences are selective and have been lured more by large-scale Hollywood franchises
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NEW DELHI : Unlike domestic film business that has already breached 2019 pre-covid levels in the first few months of 2022, overseas box office continues to remain relatively dull, according to trade experts who have only seen 60% of the business return as of now. This too, has been driven by southern language blockbusters such as RRR, K.G.F: Chapter 2 and Vikram with even Bollywood’s sole money-spinner Bhool Bhulaiyaa 2 not finding takers overseas. Analysts say diasporic audiences are as selective as domestic ones, and many have been lured more by large-scale Hollywood franchises. Hopes are now pinned on the release of Aamir Khan’s Laal Singh Chadha and Karan Johar’s Brahmastra, as far as the future of Hindi cinema overseas goes.