Content creators turn movie marketing stars4 min read 22 Aug 2022, 12:17 AM IST
Creators have become essential for movie promotions because everyone realizes now that they have a cultish following and guarantee not just visibility but an engaged audience, said Vijay Subramaniam, founder Collective Artists Network
MUMBAI : Not too long ago, A-list content creators had a bit role to play in big-budget film promotions—they might lip-sync a key dialogue or groove to a hook step of the movie’s definitive song with the film’s actors for social media content. In the past few months, however, content creators have been pushing for—and getting—a meatier role in movie marketing campaigns—and on their own terms.
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