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Business News/ Industry / Media/  Disney+ Hotstar acquires horror comedy movie ‘Bhoot Police’
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Disney+ Hotstar acquires horror comedy movie ‘Bhoot Police’

Digital has emerged stronger than ever before during the pandemic and is unlikely to go away any time soon, despite theatre owners urging filmmakers to release films for big screens to help in the recovery of the industry

Bhoot Police stars Saif Ali Khan, Arjun Kapoor, Jacqueline Fernandez, Yami Gautam and Javed Jaffrey in the lead roles and will premiere on Disney+ Hotstar. (Photo: Twitter @DisneyPlusHS)Premium
Bhoot Police stars Saif Ali Khan, Arjun Kapoor, Jacqueline Fernandez, Yami Gautam and Javed Jaffrey in the lead roles and will premiere on Disney+ Hotstar. (Photo: Twitter @DisneyPlusHS)

NEW DELHI: Hindi language horror comedy Bhoot Police will premiere on Disney+ Hotstar, as it skips the wait for theatres to reopen across the country. The film has been directed by Pavan Kirpalani and stars Saif Ali Khan, Arjun Kapoor, Jacqueline Fernandez, Yami Gautam and Javed Jaffrey in the lead roles. Disney is yet to announce the date of streaming.

Though trade experts say the resumption of Bollywood films in theatres will gradually mean an end to the aggressive turn video streaming platforms had taken to acquire films for direct digital premieres, some producers are likely to take the OTT route for finished projects that may not find adequate showcasing in the near future. Netflix also acquired titles such as Kartik Aaryan’s Dhamaka and Taapsee Pannu’s Haseen Dilruba, which started streaming last week, besides having premiered Parineeti Chopra-starrer The Girl On The Train earlier this year. Meanwhile, Amazon Prime Video has picked up Farhan Akhtar’s sports drama Toofan and Fahadh Faasil’s Malayalam language film Malik.

Trade analysts and entertainment industry experts said digital has emerged stronger than ever before during the pandemic and is unlikely to go away any time soon, despite theatre owners urging filmmakers to release films for big screens to help in the recovery of the industry.

The economics also make sense. For second-rung stars, producers may not see sense in spending an additional Rs8-10 crore for publicity and advertising on a film made on a budget of Rs15 crore when a streaming platform is ready to cough up around Rs20 crore with no distribution or marketing costs. It helps to keep the business cycle going when a production house has bigger films in the pipeline that it has to fund, trade experts say.

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ABOUT THE AUTHOR
Lata Jha
Lata writes about the media and entertainment industry for Mint, focusing on everything from traditional film and TV to newer areas like video and audio streaming, including the business and regulatory aspects of both. She loves movies and spends a lot of her free time in theatres, which makes her job both fun and a bit of a challenge given that entertainment news often just talks about the glamorous side of things. Lata, on the other hand, tries to find and report on themes and trends in the entertainment world that most people don't notice, even though a lot of people in her country are really into movies. She’s a graduate of the Columbia School of Journalism.
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Published: 08 Jul 2021, 10:22 AM IST
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