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Home / Industry / Media /  Disney+ Hotstar to premiere new film ‘Sneakerella’ on 13 May
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Disney+ Hotstar will premiere Sneakerella, an American musical comedy directed by Elizabeth Allen Rosenbaum on 13 May. A re-imagining of the classic fairy tale Cinderella, the film stars Chosen Jacobs and Lexi Underwood. It was scheduled for 2021 but was delayed because of the covid-19 pandemic.

American films, television shows and programming in Turkish, German and Korean languages -- including their dubbed versions -- are emerging as a big draw on over-the-top (OTT) video streaming services, making up as much as 30% of overall viewership, said senior executives at several of these platforms.

While such international content finds ready takers among young urban Indians in the metros, those in small towns benefit from their dubbed versions in both Hindi and regional languages.

Netflix’s Extraction and The Kissing Booth have been popular in Hindi and Tamil as have Amazon’s The Boys, The Tomorrow War, Wonder Woman and Parasite. Walt Disney, too, has decided to tap smaller towns by making Disney+ (including Marvel) content available even on its cheaper price plans in India to expand reach.

While a handful of niche, foreign language TV channels and torrent websites on the Internet had introduced Indians to international content earlier, OTT platforms have helped improve ease of access.

While metro audiences are over-saturated with the discovery of such international content on OTT, small towns have recently started acquiring a taste for what may be considered cool, and is part of social media chatter. A lot of these shows primarily had appeal for an urban audience but are now reaching tier-2 and -3 towns in dubbed versions because of the aspirational value attached to them. As streaming services have identified a demand in the country, it makes sense to invest in it.

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