Business News/ Industry / Media/ Disney+ Hotstar to stream second season of original ‘Aashiqana’

Disney+ Hotstar to stream second season of original ‘Aashiqana’

1 min read 04 Oct 2022, 10:20 AM IST

The platform led the viewership of Hindi language OTT originals in India in the first half of 2022, according to a report by media consulting firm Ormax.

Aashiqana stars Zayn Ibad Khan, Khushi Dubey, Pankaj Singh

Disney+ Hotstar will stream the second season of its India original Aashiqana, starting 10 October. The romantic crime thriller stars Zayn Ibad Khan, Khushi Dubey, Pankaj Singh, Geeta Tyagi, Vipul Deshpandey, Geeta Bisht, Anshul Singh, Anshu Srivastava, Inderjeet Modi, Manohar Teli and Harshita Shukla.

Disney+ Hotstar led the viewership of Hindi language OTT originals in India in the first half of 2022, according to a report by media consulting firm Ormax. The platform streamed five out of the top 10 most-watched original shows.

Disney+ Hotstar’s Ajay Devgn starrer Rudra: The Edge of Darkness (35.2 million views) was ranked the number one show across platforms, followed by the third season of Aashram at 34.3 million views on MX Player and the second season of Panchayat with 29.6 million views on Amazon Prime Video. A Thursday (25.5 million) and Moon Knight (23.4 million), both on Hotstar, were the most watched original film and international series in the six-month period.

However, Amazon’s Panchayat was the most liked show in the time frame considered followed by SonyLIV’s Rocket Boys, said the report. Ormax is a tracking, testing and analytics-led consulting firm for television and streaming services, among others.

Thrillers and human dramas such as The Great Indian Murder (23 million), Human (19.6 million), Masoom (16.4 million) and Escaype Live (16.1 million) were other Hotstar Hindi originals part of the top 10 list.

Lock Upp, the reality show hosted by Kangana Ranaut, that streamed on MX Player and ALTBalaji, also found a mention, with 21.2 million views.

As far as direct-to-digital films go, Yami Gautam’s A Thursday (25.5 million) on Hotstar topped the list, followed by Karan Johar’s Gehraiyaan (22.3 million) on Amazon Prime Video.

The Walt Disney Co has scaled down its ambitious subscriber addition estimates on Hotstar from 70-100 million to 80 million by FY24 in India and other Asian countries, after the loss of the digital rights to the IPL.

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ABOUT THE AUTHOR

Lata Jha

Lata writes about the media and entertainment industry for Mint, focusing on everything from traditional film and TV to newer areas like video and audio streaming, including the business and regulatory aspects of both. She loves movies and spends a lot of her free time in theatres, which makes her job both fun and a bit of a challenge given that entertainment news often just talks about the glamorous side of things. Lata, on the other hand, tries to find and report on themes and trends in the entertainment world that most people don't notice, even though a lot of people in her country are really into movies. She’s a graduate of the Columbia School of Journalism.