Dream11 pays Rs2 crore to rope in TikTok star Khaby Lame
- Senegalese social media content creator reportedly paid more than ₹2 crore for the project
- Lame began posting videos on TikTok in March 2020 after losing his job in a factory during covid
MUMBAI : Fantasy sports platform Dream11 has roped in the world’s second most popular TikToker, Khabane (Khaby) Lame, for its IPL 2021 digital campaign, making this possibly the first instance where an international social media content creator has featured in a mainstream Indian advertising campaign.
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