comScore
Active Stocks
Wed Nov 29 2023 15:01:35
  1. Tata Steel share price
  2. 127.75 0.71%
  1. Tata Motors share price
  2. 710.15 1.8%
  1. Wipro share price
  2. 406.25 2.34%
  1. State Bank Of India share price
  2. 568.05 0.62%
  1. HDFC Bank share price
  2. 1,555.5 1.69%
Business News/ Industry / Media/  EEMA joins covid relief efforts
Back Back

EEMA joins covid relief efforts

The covid taskforce has created a 24-hour oxygen helpline that provides real-time updates on oxygen availability, and a field hospital supported by EEMA has also been launched in Gurugram that caters to 45 patients currently with mild symptoms

Rising covid-19 cases and fresh curbs and lockdown in various states this April had led to the live events industry staring at a dismal future yet again with ticketed events down by 80% (REUTERS)Premium
Rising covid-19 cases and fresh curbs and lockdown in various states this April had led to the live events industry staring at a dismal future yet again with ticketed events down by 80% (REUTERS)

NEW DELHI: Event and Entertainment Management Association (EEMA), an autonomous, non-profit body of registered companies, institutions, and professionals that operate within India’s events and experiential marketing industry, has formed a second wave covid taskforce that is looking at helping out with relief efforts.

Members have created a 24-hour oxygen helpline that provides real-time updates on oxygen availability in Delhi NCR along with addresses twice a day. A field hospital supported by EEMA has also been launched in Gurugram that caters to 45 patients currently with mild and moderate covid symptoms. The body has also organized blood donation camps, wellness webinars, and doctor consultations.

“We believe the event management community is best at crisis management, planning, innovation and execution. These initiatives have brought event people to the forefront, showcasing them and how they have served the needy in such times," Roshan Abbas, president, EEMA said in a statement.

Rising covid-19 cases and fresh curbs and lockdown in various states this April had led to the live events industry staring at a dismal future yet again with ticketed events down by 80% compared to the previous month.

Event management and payment companies said while the first two months of the year had seen some activity with small music or comedy gigs and food festivals, particularly as part of new year festivities, things are back to square one with weekend lockdowns in many states, which is when most people are out. Further, night curfews in many states have taken the sheen out of weddings too.

Organised events and activations are Rs. 10,000 crore industry, according to an EY-EEMA report. But as per EEMA’s estimates, if the unorganised segment is included, the industry size could go up to Rs. 5 trillion. Further, traction for virtual events too is slowing down as digital frustration creeps in.

Milestone Alert!
Livemint tops charts as the fastest growing news website in the world 🌏 Click here to know more.

ABOUT THE AUTHOR
Lata Jha
Lata Jha covers media and entertainment for Mint. She focuses on the film, television, video and audio streaming businesses. She is a graduate of the Columbia School of Journalism. She can be found at the movies, when not writing about them.
Catch all the Industry News, Banking News and Updates on Live Mint. Download The Mint News App to get Daily Market Updates.
More Less
Updated: 27 May 2021, 10:38 AM IST
Next Story footLogo
Recommended For You
Switch to the Mint app for fast and personalized news - Get App