Eros Now expands on English offerings, strikes deal with NBC Universal
The first partnership for Eros Now Prime is a strategic multi-year deal with American media conglomerate NBCUniversal International Distribution, the company said in a statement
New Delhi: Eros Now, the video streaming platform owned by Eros International Ltd, has expanded on its English offerings with the launch of Eros Now Prime, a slate consisting of 2,000 hours of programming in the language.
The first partnership for Eros Now Prime is a strategic multi-year deal with American media conglomerate NBCUniversal International Distribution, the company said in a statement.
As part of the collaboration, Eros Now subscribers will have access to NBCUniversal TV titles such as the reboot of the critically acclaimed Will & Grace and Four Weddings and a Funeral, dramas such as New Amsterdam starring Ryan Eggold and Anupam Kher, historical drama Belgravia, Devils starring Patrick Dempsey and Alessandro Borghi and Catherine the Great starring Helen Mirren, who was nominated for a Golden Globe® for her role in the series. Viewers will also be able to watch dramas such as Suits, Pearson, the spinoff of Suits, Temple, Bluff City Law, and Council of Dads.
“With growing focus on regional language and local content to cater to the next billion user market, we are addressing users who increasingly view themselves as global citizens and aspire to connect with places, people, and ideas beyond their locale. This will influence the persistence of English-language content, films, music consumption and networking on social media," Rishika Lulla Singh, chairman and CEO- Eros Digital, said in a statement.
“This agreement between Eros Now and NBCUniversal plays to each partner’s individual strength and the consumer is the ultimate winner. We are confident that this collaboration will be a fruitful one, supporting our strategy to continue to scale our business and create value for all our stakeholders," Lulla added.
Belinda Menendez, president and chief revenue officer, global distribution and international, NBCUniversal said that the company was delighted to collaborate with Eros Now as an OTT partner for the South Asia market.
“This new deal will not only bolster their existing portfolio of premium content, but it also ensures that their viewers will be able to enjoy NBCUniversal’s vast catalogue of comedy and drama series for many years to come," Menendez said.
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