Fan following, skillsets help social media stars get a break in Bollywood3 min read 24 Mar 2022, 01:12 AM IST
The trend reflects the scope, potential that creators have in media, entertainment industry
It’s easier for a casting director to introduce a new face who has already been accepted by audience
NEW DELHI : A bunch of young influencers and popular social media faces that found an audience during the two years of the pandemic will be seen making Bollywood film debuts in 2022. Prajakta Koli, who had earlier appeared in a Netflix original, will be seen in Karan Johar’s Jug Jug Jeeyo, while YouTuber CarryMinati is doing Ajay Devgn’s Runway 34.