India’s biggest music label moves from melody to movies
- T-Series is aggressively pushing for movie dominance, even in an uncertain, difficult market. Does it have what it takes?
NEW DELHI : For many Indians, T-Series is a brand that means music—whether you are the cassette-hoarding ‘jhankar beats’ listener from the 1990s or the GenZer tripping on YouTube shorts. But Bhushan Kumar, chairman and managing director of Super Cassettes Industries Ltd, wants it to be the talk of the town not just for melody, but also the movies.