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Business News/ Industry / Media/  Google to pay publishers $1 bn
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Google to pay publishers $1 bn

The search giant will pay publishers to provide blurbs for its news app and to give readers free access to certain paywalled articles, Google said


Alphabet Inc.’s Google will start paying select media outlets to display curated content on its news app in a concession to the industry which has accused the search engine and other tech giants of unfairly using content for years.

The company has set aside more than $1 billion to cover the programme’s first three years, and will extend the program beyond that, Google said in a statement on Thursday. The search giant will pay publishers to provide blurbs for its news app and to give readers free access to certain paywalled articles, Google said.

The Google News Showcase product, which launches Thursday in Brazil and Germany, will display branded story panels curated by partner publishers, allowing them to highlight their content using timelines, bullets and related news articles. Panels will also link directly to the news publisher’s website, Google said.

Google and Facebook Inc. have faced heat from news executives and regulators who’ve urged the platforms to pay for the rights to host news articles.

Publishers argue that their journalism is what’s drawing users to those platforms, while the two tech giants are capturing most of the online ad dollars. Thursday’s launch builds on a licensing program Google announced in June to “pay publishers for high-quality content".

“Google News Showcase lets publishers curate stories on news that matters, develop deeper relationships with readers and provides a new revenue stream for essential reporting," Brad Bender, a Google vice-president, said on a call with journalists.

More than 200 publications in Germany, Brazil, Argentina, Canada, the UK and Australia have signed up to the News Showcase program, with more markets to come, Google said in the statement.

Bender said the funding wouldn’t be able to cover all news organizations also because “not all publishers produce the volume and type of content necessary for this product."

Google is deciding who to partner with on a market-by-market basis, he said.

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Published: 02 Oct 2020, 06:52 AM IST
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