New Delhi: Happy mcgarrybowen India (HMB), the creative agency owned by Dentsu Aegis Network (DAN), on Tuesday announced senior-level elevations.

The agency has elevated Samarjit Choudhry to the role of president, Happy mcgarrybowen (HMB) India. In addition, Soumitra Karnik has been given additional charge as chief creative officer (CCO).

Choudhry joined the network in 2017 as COO, Happy mcgarrybowen India. With more than 20 years of experience, he has worked with agencies such as Ogilvy and Leo Burnett. At Leo Burnett, he was the chief growth officer for the group and was also instrumental in setting up two firms, Orchard Advertising and Black Pencil, for them. In addition, he has also worked for comic book content company, Virgin Comics.

Speaking on his appointment, Choudhry said: “mcgarrybowen has a strong philosophy of solving real problems. They truly operate as a media-agnostic agency. In India the foundation for this is already there and the agency has been operating as Happy mcgarrybowen for over two years now. My mandate is to take it to the next level. I look forward to the opportunity of taking the legacy forward."

Soumitra Karnik joined the network in 2012. Prior to that, he was executive creative director at JWT. In over 11 years spent there, he worked with a variety of clients, including Pepsi, Airtel, Nestle and Hero Honda. Karnik also worked at Lowe Lintas and Percept. His notable campaigns include the 'Pepsi Yeh Hai Youngistaan Meri Jaan', 'Slice Aamsutra', 'Yaari Ki Gaadi' for Hero Honda Splendour NXG, and the 'What Makes Us Click' campaign for Canon, to name a few.

Speaking about his new role, Karnik, said: “Happy mcgarrybowen is a phenomenal creative brand and has an enviable body of work to prove the point. All these years, I have greatly admired them from a distance and I count my blessings for being given this opportunity to be a part of their creative trajectory. I assume this role with utmost confidence only because the culture of HMB will not have it any other way. I shall take my mandate from Gordon Bowen, our global CCO, in the coming days and will talk about it soon. Personally, I‘d like to build a collaborative creative culture where everyone works with everyone and everyone learns from everyone."

Happy mcgarrybowen India handles key clients such as e-commerce firm Flipkart, lingerie brand Amante, fantasy sports firm Dream11, cab-hailing app Ola, MG Motor and Wildcraft, among others.

Ashish Bhasin, chief executive, Greater South, Dentsu Aegis Network and chairman & CEO, India, said: “With its new leadership in place, I am more than confident that the agency is now in extremely able hands. Happy mcgarrybowen has always been a brand to reckon with and I have no doubt that Samarjit and Soumitra, together, will further fuel this brand legacy and help Happy mcgarrybowen scale new heights."

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