BackHorror film ‘Chhori’ to premiere on Amazon Prime on 26 November
‘Chhori’ is co-produced by Abundantia Entertainment and T-Series along with American entertainment company Crypt TV
PremiumNEW DELHI : Horror film Chhori, co-produced by Abundantia Entertainment and T-Series along with American entertainment company Crypt TV, will premiere on Amazon Prime Video on 26 November. The film stars Nushrratt Bharuccha in the lead.
In January 2020, Indian film and digital content studio Abundantia Entertainment had tied up with American entertainment company Crypt TV that specializes in horror content. The two will create new IPs (intellectual properties) for the Indian market as well as export Crypt’s international shows and films to be remade in local Indian languages, they had said.
Known internationally for short-form horror videos such as The Birch, Ghosted and My First Day for YouTube and Facebook, Crypt’s entry into India will be driven by feature films and long-form streaming content. Abundantia has backed films like Airlift and Toilet: Ek Prem Katha and web shows like Breathe in India.
While many films made a direct debut on digital platforms during the pandemic induced lockdowns when theatres remained shut, the big-ticket theatrical releases in Hindi began earlier this month with Sooryavanshi.
Earlier this year, Netflix acquired Kartik Aaryan’s Dhamaka, and has already premiered titles such as Taapsee Pannu’s Haseen Dilruba and Parineeti Chopra-starrer The Girl On The Train. Amazon Prime Video had Farhan Akhtar’s Toofan and Dharma Productions’ Shershaah streaming recently.
Trade analysts and entertainment industry experts said digital has emerged stronger than ever before during the pandemic and is unlikely to go away any time soon, despite theatre owners urging filmmakers to release films for big screens to help in the recovery of the industry.
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