Hotstar to introduce targeted ads during IPL 2019
- Advertisers will now be able to serve targeted ads to viewers based on age, gender and demography, for IPL 2019
- Brands will be able to leverage multiple ad formats—banner ads, carousel and video—on Hotstar's IPL 2019 streaming
New Delhi: Star India Pvt. Ltd, the official broadcaster of the Indian Premier League (IPL), said it will offer targeted advertising to brands on its video streaming platform Hotstar during IPL 2019, which will kick off on 23 March. Advertisers will now be able to serve targeted ads to viewers based on age, gender and demography, helping them get better return on investment (RoI) on their media money.
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