How south Indian cinema lured viewers across India10 min read 02 Sep 2021, 09:53 PM IST
While forays have been made in the past, south-Indian cinema seems to have finally breached regional barriers.
Improving access to high-speed, affordable internet services, higher disposable incomes and personalized recommendations are all factors contributing to the widening of viewing choices.
The Diwali of 2020 would count as one of the darkest periods in the 108-year-long history of Indian cinema. In late 2020, barely a month after the resumption of operations following the partial lifting of covid-induced restrictions, movie theatres were busy scrambling for new offerings. Theatre owners had to plead with movie studios and producers to consider releasing backlogged films quickly. The efforts bore little fruit.
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