New Delhi: Maintaining its strong position among English dailies, Hindustan Times topped the readership numbers in Delhi-National Capital Region once again and emerged as a strong No. 2 in Mumbai, results of the Indian Readership Survey (IRS) showed.
Mint, too, has consolidated its position as the second most-read business daily in India, recording an average issue readership of 310,000.
Consistent with the growing faith in the print medium, Hindustan Times continues to make strides in all major markets. In Delhi-NCR, the newspaper continued to be the undisputed No. 1 for the 17th time and is the most-read daily with 1.7 million readers (average issue readership, that is, AIR), while its closest competitor, The Times of India, is at 1.35 million readers.
Hindustan Times continued to strengthen its presence in Punjab and has emerged as the most-read newspaper in the region yet again with an AIR of 350,000.
In Mumbai, Hindustan Times continued to remain a strong number two with an AIR of 870,000 and The Times of India leading with 1.32 million.
Hindustan, the Hindi daily published by Hindustan Media Ventures Ltd, a unit of HT Media Ltd, is the second-largest newspaper in India with an AIR of 15.7 million.
Hindustan continues to be the top ranker in Bihar and Uttarakhand, and a strong number two in Uttar Pradesh, Jharkhand and Delhi.
The results of IRS 2019 reaffirmed Hindustan as the most-read Hindi daily in Bihar with an AIR of 4.8 million. The paper also continued to make strong inroads into Uttar Pradesh and has retained its position as the second most-read Hindi daily with an AIR of 8.3 million.
These results are a clear reflection of Hindustan’s aggressive expansion in Uttar Pradesh, and its dominance in Bihar and Uttarakhand.
The readership measurement matrix of AIR calculates the daily readership and, hence, is a true measure of print readership.
“The results reaffirm the formidable trust of our readers in all our publications. We sincerely thank our readers and will continue to work earnestly towards our responsibility of delivering unparalleled value to both, our readers and advertisers," said Rajan Bhalla, group chief marketing officer of HT Media Ltd.
As Hindustan Times’ latest numbers show, even as digital news platforms compete for eyeballs and come up with innovative click-bait techniques to woo readers, much of the print medium, at least in India, is far from losing mindshare.
The data covers the second quarter of 2019. IRS 2019 Q2 fieldwork covers April 2019 through July 2019. The reporting sample size for this data is 336,000 households.
A reputation for credible reporting and writing distinguishes print publications in an era when very few people want to read about something as crucial as the Pulwama attacks the next morning.
“India is consuming more media than ever before. Internet is now fast catching up with print and these two, along with TV, are the dominant mediums that can be used to reach consumers," Vikram Sakhuja, group CEO Madison Media & OOH at Madison World and IRS Technical Committee chairman, said in a statement. “We are very pleased with the quality of data that is being released this quarter."
According to the Ficci-EY media and entertainment industry report 2019, print circulation revenue in India grew by 1.2% in 2018 to reach ₹8,830 crore and circulation revenue continued to contribute about 29% of the overall revenues of the print segment.
Newspaper circulation alone grew by around 2% across languages between January and June 2018, according to data from the Audit Bureau of Circulations, as compared to the same period in 2017. The number of registered publications grew to 118,239 in 2018 from 114,820 in 2017.
On an average, 12,000 advertisements were published daily in 2018 and 180,000 advertisers publicized 230,000 brands across the print medium over the year.