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Business News/ Industry / Media/  I&B implements accessibility standards for differently-abled starting 15 August
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I&B implements accessibility standards for differently-abled starting 15 August

I&B ministry has asked all private satellite news TV channels to telecast a short programme on the Independence Day Celebrations, along with corresponding sign language interpretation, in the afternoon or evening of 15 August
  • This year too, the President’s address and the entire function from Red Fort will be telecast live with sign language interpretation on DD Bharati channel
  • I&B minister Prakash Javadekar. Photo: PTIPremium
    I&B minister Prakash Javadekar. Photo: PTI

    NEW DELHI : As a boost to the implementation of the Rights of Persons with Disabilities Act, the ministry of Information & Broadcasting has decided to implement accessibility standards for Persons with Disabilities in television programmes aired by private television channels starting this Independence Day.

    Public broadcaster Doordarshan has been carrying sign language interpretation of the address of President of India on the eve of Independence Day and the Prime Minister’s address from the ramparts of Red Fort on Independence Day every year. This year too, the President’s address and the entire function from Red Fort will be telecast live with sign language interpretation on DD Bharati channel.

    Further, the I&B ministry has asked all private satellite news TV channels to telecast a short programme on the Independence Day Celebrations, along with corresponding sign language interpretation, in the afternoon or evening of 15 August. The channels may either make their own programme with sign language interpretation, or, if they wish, carry a bulletin prepared by DD News free of cost.

    Earlier today, Sony Pictures Networks India announced the introduction of closed captioning for its linear televised programming starting with two of its Hindi serials, Ishaaron Ishaaron Mein (Sony Entertainment Television) and Jijaji Chhat Per Hai (Sony SAB). This means that people with hearing disabilities will be able to read subtitles of the Hindi dialogues in the English script. Starting 15 August, the afternoon episodes of the two shows will be closed captioned in Hindi. Sony intends to extend the close captioning feature to other shows in the coming months. Depending on the technical capability of the downstream platform/service provider, viewers will have the choice to switch-on or switch-off the closed captions.

    SPN has titled this its ‘Freedom of Entertainment’ initiative, through which it aims to make entertainment an inclusive experience for everyone including persons with disabilities.

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    ABOUT THE AUTHOR
    Lata Jha
    Lata writes about the media and entertainment industry for Mint, focusing on everything from traditional film and TV to newer areas like video and audio streaming, including the business and regulatory aspects of both. She loves movies and spends a lot of her free time in theatres, which makes her job both fun and a bit of a challenge given that entertainment news often just talks about the glamorous side of things. Lata, on the other hand, tries to find and report on themes and trends in the entertainment world that most people don't notice, even though a lot of people in her country are really into movies. She’s a graduate of the Columbia School of Journalism.
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    Published: 14 Aug 2019, 06:23 PM IST
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