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I&B ministry easing filming in India through Film Facilitation Office

The stakeholders were also apprised of the Ministry’s recognition of the industry’s concern towards theatre density in India and the consequent development of a single window ecosystem and a model law for the ease of permission for construction of screens/theatres was in progress. (Reuters)Premium
The stakeholders were also apprised of the Ministry’s recognition of the industry’s concern towards theatre density in India and the consequent development of a single window ecosystem and a model law for the ease of permission for construction of screens/theatres was in progress. (Reuters)

During a meeting organised by the National Film Development,, deliberations were centered around the strategic initiatives taken by the government to unleash the potential of the M&E industry

NEW DELHI : The ministry of Information and Broadcasting urged the media and entertainment industry to leverage various platforms and support Government’s endeavor to make India a global content hub, on Monday. 

A stakeholder meeting was organised by the National Film Development, the ministry of I&B’s nodal developmental agency in the film sector. During the meeting, deliberations were centered around the strategic initiatives taken by the government to unleash the potential of the M&E Industry.  

“The Ministry of I&B’s efforts at easing filming in India through the Film Facilitation Office and the onboarding of Invest India to expand its outreach to the domestic and international industry was highlighted at the meeting," the ministry said in a statement. 

The recently launched Incentive Scheme for International Productions and Official Co-productions was discussed in detail, including the benefits it would bring to content creation in India. “The industry was urged to leverage the FFO ecosystem and their suggestions on the incentives were duly noted," the ministry added. 

The Government’s efforts to make the forthcoming 53rd edition of the International Film Festival of India a success were emphasized. Feedback was sought on the amendments made in the Draft Cinematograph (Amendment) Bill, 2021.   

The stakeholders were also apprised of the Ministry’s recognition of the industry’s concern towards theatre density in India and the consequent development of a single window ecosystem and a model law for the ease of permission for construction of screens/theatres was in progress. “Attention of the Industry was drawn to many other interventions being made by the Ministry in the audio-visual sector," the ministry said.  

Apurva Chandra, Secretary, Ministry of I&B, said that the engagement with Industry served as a perfect opportunity to apprise the various stakeholders of the efforts being made by the Ministry to give an impetus to the film industry. “The response from the participants was encouraging and we have urged them to leverage these various platforms and support our endeavor to make India a global content hub’." 

The industry was represented by acclaimed filmmakers and industry professionals namely, Dinesh Vijan Founder of Maddock Films, Apoorva Mehta, CEO Dharma Productions, Ayan Mukerji, R. Balki, Vikram Malhotra, CEO Abundantia, Gaurav Gandhi and Aparna Purohit from Amazon Prime Vidoe, Monica Shergill of Netflix, Jayanti Lal Gada, Chairman PEN India, Bhavini Sheth, CEO Balaji Motion Pictures, Shibasish Sarkar, President Producers Guild of India, Nitin Tej Ahuja CEO, Producers Guild of India, Producers Mahaveer Jain and Madhu Mantena. 

ABOUT THE AUTHOR

Swati Luthra

Swati Luthra writes on climate change, water, environment and forest issues for Mint. A graduate in Psychology, Swati has been mapping India’s policy initiatives to help meet the pledges made at CoP-26 including achieving net-zero carbon emissions by 2070.
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