India’s video streaming industry to grow at 22%: PwC Report
The M&E sector was valued at ₹2,64,588 crore in 2018
OTT players say Indians are still some way from wanting to pay for content
New Delhi: India’s video streaming industry is all set to grow at a CAGR of 21.82% to reach Rs. 11,977 crore by 2023. According to a report by global accounting firm PricewaterhouseCoopers (PwC), the over-the-top (OTT) video industry will record the highest growth rate among all segments and drive evolution over the next four years in the overall media and entertainment industry in the country that will rise by 11.28% to reach Rs. 4,51,405 crore.