India’s World Cup exit may cost Star Sports up to ₹15 crore
If India played the finals, Star would have charged a premium selling ad spots for ₹25-30 lakh per 10 seconds
Star Sports is expected to generate between ₹1,200 crore and ₹1,500 crore through TV ads and an additional ₹300 crore on Hotstar, according to estimates by media buyers
NEW DELHI : Star Sports, the official broadcaster of the ICC World Cup, is likely to lose ₹10-15 crore in advertising revenue after India’s ouster from the tournament. Disappointing millions of fans across the globe, India lost to New Zealand in a blink-and-miss high tension semi-final match by 18 runs on 10 July.