India set to become third largest TV ad market by 2024: Report
Currently, there are 20-22 million addressable TV homes in India. Connected TV is the preferred connection at 65%, comprising smart TVs, devices such as Firestick, Internet-enabled set-top boxes versus 35% linear (cable and DTH)
NEW DELHI: Television advertising is set to grow over the next five years, with India expected to become the third largest market by 2024, according to a report by Finecast, a GroupM-owned addressable TV company that helps advertisers personalise and target ads on linear and on-demand TV.
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