IPL expected to help Disney+ Hotstar with 7 million subscribers
- India will have one billion video screens by 2024, with 85% broadband ready. The OTT industry is expected to invest $1 billion in content in 2021, with acquired and commissioned originals accounting for 30% of this. This share will increase to 40-45% in the future
NEW DELHI: The fourth quarter of 2021 will see a sports-heavy calendar for Disney+ Hotstar, the video streaming service owned by Disney India, along with local originals, and is expected to bolster its subscription base by 7 million, helping the platform close the year with 46 million subscribers.
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