IPL viewership sees double digit decline in first two weeks over 20203 min read . Updated: 29 Apr 2021, 09:00 PM IST
- In the opening week, a total of 268 million viewers watched the first eight matches (9 to 16 April) of Indian Premier League (IPL), said IPL’s official television broadcaster Star and Disney India which runs Star Sports
The high-profile cricket extravaganza, the Indian Premier League, has seen a more humble start this year compared to last year, with its television viewership having declined in double digits over 2020, according to data provided by television ratings agency Broadcast Audience Research Council (BARC) India.
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