Home / Industry / Media /  Jio tie-up helps Netflix gain users in India

American streaming service Netflix’s latest partnership with Reliance Jio is expected to help the over-the-top (OTT) video streaming platform close the year with 4.6 million paid subscribers in India, as per a recent analysis by Media Partners Asia, an independent provider of research, advisory and consulting services in the Asia Pacific.

Netflix will notch up average revenue per user (ARPUs ) of $5, the report said. Overall, it is expected to have more than 25 million subscribers in the Asia Pacific by end-2020, and India could have contributed up to 9% of Netflix’s global revenue in Q3 2020.

In September, Netflix India partnered with Jio, to offer a free mobile-only subscription to post-paid subscribers for plans starting at $5.3 per month ( 399). The subscribers were offered the option to upgrade to traditional plans. Netflix is also hard-bundled with Jio’s fixed broadband service with free access to subscribers opting for data plans starting at $20 per month ( 1,499). The streaming platform, in July 2020, started testing a $4.7 per month ( 349) ‘mobile plus’ plan in India, which allows single HD streaming on mobile, tablets and laptops. Netflix India reported revenue of 923.7 crore and net profit of 8.9 crore in FY20, shows its filing with the registrar of companies first reported by The Economic Times.

ABOUT THE AUTHOR

Lata Jha

Lata Jha covers media and entertainment for Mint. She focuses on the film, television, video and audio streaming businesses. She is a graduate of the Columbia School of Journalism. She can be found at the movies, when not writing about them.
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