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NEW DELHI : Action film Vikram starring Kamal Haasan has crossed the 360 crore mark worldwide within 16 days of theatrical release. Directed by Lokesh Kanagaraj and produced by Raaj Kamal Films International, the film stars Kamal Haasan, Vijay Sethupathi and Fahadh Faasil.

Box office revenue is expected to touch a record 12,515 crore in 2022, beating the previous high of 10, 948 crore in 2019, as audiences throng cinemas in large numbers with revenge consumption kicking in after two years of covid-led disruptions, according to a recent report by media consulting firm Ormax and media investment firm GroupM.

In fact, revenue generated from ticket sales between January and April was also at an all time high of 4,002 crore for the period. Besides for the first time monthly average collections was at over 1,000 crore, the report added. In comparison, in the first four months of 2019 box office collection was at 3,550 crore.

The records were achieved despite the impact of the third wave of covid-19 for the better part of January, when theatres were not allowed to operate and film releases were pushed back. Besides, 18% of cinemas are still not open compared to 2019, and sitting capacity was at 82% of pre-pandemic levels in April. However, operating capacity is expected to breach the 90% mark by June, leading to incremental footfalls in the second half of 2022.

Regional language contribution to revenues has played a major role with Telugu cinema seeing significant growth in share of box office collections in the last three years. In January-April, almost 60% of Hindi box office revenue came from dubbed versions of south Indian films, thanks to two big releases, K.G.F: Chapter 2 and RRR, it said. In the four-month period Telugu films contributed 27% to overall revenues compared to 12% in 2019 while Hindi cinema’s share fell from 43% in 2018 and 39% in 2019 to 38% in 2022.

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