Home / Industry / Media /  Kolkata Knight Riders inks pact with Mobile Premier League

NEW DELHI : Esports and mobile gaming platform Mobile Premier League (MPL) on Friday signed an agreement with Indian Premier League (IPL) franchise Kolkata Knight Riders (KKR) and Caribbean Premier League's (CPL) franchise Trinbago Knight Riders (TKR), it said Friday. MPL will back these teams as principal sponsor.

“We are very excited to partner with MPL, which is a vibrant Indian start-up company promoted and run by a group of young and innovative people, in esports and gaming, that is bound to grow significantly. Our partnership across KKR in IPL and TKR in CPL, will create new opportunities to socialise and activate our partnership," Venky Mysore, chief executive officer and managing director, Knight Riders.

IPL 2020 is scheduled to start on 19 September in United Arab Emirates and conclude on 10 November, which will feature two-time champion KKR and seven other teams. CPL is scheduled to start on 18 August and conclude on 10 September in Trinidad, which will feature three-time champions Trinbago Knight Riders and five other teams.

“We are excited to be the principal sponsors for Kolkata Knight Riders. The team has been a household name right from the start and have won the prestigious IPL championship twice. They have some stellar players and the team competes to win, which is what MPL is all about as well, so it is the perfect marriage that will help us take our brand to more users. With Trinbago Knight Riders, one of the strongest teams, having won the CPL Championship three times, as its sister franchise, this association will help us take MPL to the international sports arena," Abhishek Madhavan, vice president, growth and marketing, MPL.

MPL, founded in 2018, has grown to more than 45 million registered users and has more than 50 games, including titles such as World Cricket Championship. It is present in India and Indonesia, with offices in Bengaluru, Jakarta, and Pune, with a 300-strong team across offices.

MPL also announced its sponsorship of the Royal Challengers Bangalore (RCB) team. Promoted by cricketer Virat Kohli, who plays for RCB, the online gaming platform aims to leverage live sports property to engage with fans and attract more users to its platform during IPL.

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