Lockdown-led push for OTT platforms set to carry on into 2021
On-demand video streaming platforms saw a flux of new viewers during lockdown, especially women and small-town audiences. Some platforms have sustained that push even beyond the lockdown
When covid-19 shut down the box office, over-the-top (OTT) streaming platforms came to Bollywood’s rescue. In July, Sushant Singh Rajput-starrer Dil Bechara made the biggest opening ever on Disney+ Hotstar. This was just one of many success stories of web platforms this year. Can the new audiences stay on in 2021?