New Delhi: World Federation of Advertisers (WFA), a global trade association, on Wednesday announced the appointment of Raja Rajamannar as its new president. Rajamannar, who is currently Mastercard’s chief marketing and communications officer, will serve a two-year term that can be extended for another two years. He replaces David Wheldon, chief marketing officer at RBS, who has been president since 2015. Wheldon will continue to serve on WFA’s executive committee as regional vice-president for Western Europe.
“We’re thrilled to be working with Raja as our new president. He’s one of the very best in the business and his work at Mastercard demonstrates how marketers can deliver unrivalled business and social impact when they are at the top of their game," said Stephan Loerke, chief executive, WFA. “I would also like to thank David for his invaluable service as president. He is nothing short of a giant in the global marketing industry and has helped lift the organisation to another level in terms of its relevance to chief marketing officers, its strategic focus and global expansion."
Rajamannar has worked for Mastercard since 2013 and has led the company’s marketing transformation, including the integration of the marketing and communication functions, and the evolution of experiential platform. With more than 30 years of experience as a global executive across multiple industries, Rajamannar has worked with WellPoint (now Anthem Inc), Humana, Citigroup and Diners Club North America. Raja started his career with Asian Paints in India. He was also the winner of the 2018 WFA Global Marketer of the Year award.
“The opportunity in front of marketers today to make a difference to their brands, their businesses and even the world is tremendous. I am honoured to pick up and carry the torch as the president of the WFA, an organisation committed to elevating and advancing the activities of our profession, and a role I am convinced will become even more important in the years to come," according to Rajamannar.
Philip Myers, senior vice-president, global policy and government affairs at PepsiCo, has been appointed deputy president. He takes over from Matthias Berninger, former vice-president, public affairs, Mars.
Philip leads PepsiCo’s government and stakeholder relations. Previously, he oversaw public policy and communications across the company’s Europe and Sub-Saharan Africa business, and prior to that led the European Retail Round Table, which brought together Europe’s leading retailers on public policy issues.