Millennials are not the only ones hooked to Spotify in India2 min read . Updated: 27 Feb 2020, 12:48 PM IST
- India ranks highest in the number of 18-24 year old users on Spotify among all its markets
- With the top music genres ranging from pop, film music to hip-hop, sufi and Indian folk, what unites Indian listeners is still their love for ‘love’ as a mood for music.
NEW DELHI : Swedish audio streaming service Spotify may have entered India lured by its young Internet savvy base but has realized within one year of operations that music knows no boundaries of age. While GenZ and millennials drive the most streams on popular music genres like film music, international pop, and Punjabi non-film music on Spotify, it’s the 35-44 year-old users who listen the most to local music, the company said in a statement.
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