Bollywood’s failure to attract viewers back to cinema is hurting multiplexes, as they compete with OTT platforms for attention
Bollywood has a problem. It is struggling to get viewers back to cinemas even after the pandemic has subsided. In a recent YouGov survey, 69% of the respondents said their visits to film theatres had reduced, for reasons ranging from being too expensive to the availability of the online option. Data on footfalls confirms this trend.