Murty Media partners Cosmos Maya for animated series based on Sudha Murty’s stories | Mint
Active Stocks
Wed Feb 28 2024 15:59:21
  1. Tata Motors share price
  2. 957.75 -0.52%
  1. Tata Steel share price
  2. 140.75 -2.36%
  1. HDFC Bank share price
  2. 1,408.15 -0.87%
  1. Power Grid Corporation Of India share price
  2. 279.55 -4.43%
  1. ITC share price
  2. 408.60 -0.62%
Business News/ Industry / Media/  Murty Media partners Cosmos Maya for animated series based on Sudha Murty’s stories
BackBack

Murty Media partners Cosmos Maya for animated series based on Sudha Murty’s stories

Kids animation, around for several years now, has witnessed challenging times, akin to other genres, given the slow burn of content on linear television over the recent past

Story Time with Sudha Amma will begin streaming on 31 October on Murty Media’s YouTube channel.Premium
Story Time with Sudha Amma will begin streaming on 31 October on Murty Media’s YouTube channel.

New Delhi: Content production house Murty Media has tied up with studio Cosmos Maya to turn author Sudha Murty's works into an animated series, Story Time with Sudha Amma, which will begin streaming on 31 October. The show will feature 52 stories penned by Murty including Grandma’s Bag of Stories, Grandparents’ Bag of Stories, and The Magic Drum and Other Favourite Stories and will be streamed on Murty Media’s YouTube channel.

The series will be launched in six languages – Hindi, English, Marathi, Kannada, Tamil, and Telugu, with each episode 11-minute long.

“We’ve identified 52 stories across the several books penned by Mrs Murty and are targeting a global audience with the series, especially kids," Megha Tata, CEO, Cosmos Maya told Mint. A new episode will be added to the channel every week, to begin with and periodically thereafter, Tata said.

Kids animation, around for several years now, has witnessed challenging times, akin to other genres, given the slow burn of content on linear television over the recent past, Tata pointed out. 

“There are, however, opportunities for newer forms of content creation opening up, like this one. Companies like us have to find different ways to innovate and create revenue opportunities," Tata said. 

There has been a shift in consumer preferences over the past few years, she agreed, where even kids have moved to digital media and YouTube has been a big gainer when it comes to eyeballs. The company that is readying a slate of projects, across languages, is looking at shows for TV networks, OTT platforms and YouTube channels, going forward.

"I have always believed in the power of stories to inspire and educate. I am delighted that this show has the potential to reach many more young hearts and minds," Sudha Murty said in a statement.

Murty Media is headed by Aparna Krishnan, daughter-in-law of Sudha Murty and Narayana Murthy. The company creates shows that appeal to children and also plans to bring India's storytelling heritage to the forefront through audio-visual media.

“We are thrilled to launch ‘Story Time with Sudha Amma’ on a platform like YouTube because it democratizes access to content. Mrs. Murty’s stories have the right mix of entertainment and meaningful life lessons. Our hope is that kids and families everywhere will watch and enjoy this values-based show," Aparna Krishnan, president, Murty Media, said in a statement.

According to media industry experts, during the pandemic, viewership of kids’ content that had doubled across TV and OTT platforms, has stabilized now. That said, the overall spike for digital platforms is led by other genres, and they are focusing on programming that caters to young adults, which is why not many OTT services are particularly interested in commissioning original kids’ content right now. 

Currently, the kids content market in India includes broadcast players like Sony YAY!, Nickelodeon and Discovery Kids besides titles like Mighty Little Bheem streaming on Netflix.

Unlock a world of Benefits! From insightful newsletters to real-time stock tracking, breaking news and a personalized newsfeed – it's all here, just a click away! Login Now!

ABOUT THE AUTHOR
Lata Jha
Lata Jha covers media and entertainment for Mint. She focuses on the film, television, video and audio streaming businesses. She is a graduate of the Columbia School of Journalism. She can be found at the movies, when not writing about them.
Catch all the Industry News, Banking News and Updates on Live Mint. Check all the latest action on Budget 2024 here. Download The Mint News App to get Daily Market Updates.
More Less
Published: 31 Oct 2023, 01:08 PM IST
Next Story footLogo
Recommended For You
Switch to the Mint app for fast and personalized news - Get App