Heat on TV reality shows as music labels seek pound of flesh3 min read 25 Apr 2023, 11:24 PM IST
When it comes to TV shows centred around music, broadcasters will typically get into a licensing deal with music labels
New Delhi: Music labels are pressing television broadcasters for fatter fees to use film songs in music and dance-based reality shows after witnessing increased revenues from digital platforms. While established franchises such as Indian Idol may stay on the air, the category itself may not see new additions, given the high costs and limited returns.
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