Netflix's challenge in India: Cheaper rivals5 min read 18 Jul 2019, 10:47 PM IST
The intense competition could derail Chief Executive Officer Reed Hastings’s goal of 100 million customers in India
The world’s second-most populous country is a priority for the streaming service, which is effectively blocked in China
MUMBAI : Netflix Inc., whose shares are taking a massive hit after it reported the worst drop in U.S. users since 2011, is looking for new subscriber growth in India, a rapidly expanding streaming market. Trouble is, so are a raft of ambitious local players with cut-rate programming packages.