Home / Industry / Media /  Netflix scraps first month free trial for India

NEW DELHI : American online streaming service Netflix has scrapped the first month free trial offering for India.

The new users will now have to pay 5 for the first month after which they can choose any of Netflix’s regular plans. Since it is just a test, only some - and not all - new members will see it when they sign up for Netflix.

The Reed Hastings-owned video-on-demand platform is not looking at this as a new price plan but a marketing initiative.

“This is a new marketing promotion designed to help more people discover Netflix. Depending on its success, we may roll it out more widely," a Netflix spokesperson said.

The free trial scrap promotion will also enable people to watch the entire Netflix catalogue - including films, series and documentaries - with all the features that regular members enjoy for 5 for the first month. Netflix’s existing plans remain the same- Mobile, Basic, Standard and Premium.

The American streaming service had announced that it will invest 3,000 crore in creating content for India over 2019 and 2020. Its latest originals include What the Love, Jamtara- Sabka Number Aayega, Yeh Ballet, Taj Mahal 1989 and House Arrest besides films like The Sky Is Pink, Super Deluxe and Made In China.

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